I’ve spent the past three years nurturing and scaling communities across various Web3. My approach combines strategy, empathy, and execution to support both the community, the product and its users.
How I Turned a Quiet Telegram Group into a Thriving Web3 Community
When I first joined Funkies NFT Community, the Telegram group was quiet. A few pinned messages, the occasional “gm,” and not much else. People joined, stayed silent, and left. The project had potential, but the community felt like an afterthought.
I knew I had to change that.
I started by being present - welcoming every new member, replying to questions quickly, and making sure no one ever felt ignored. I didn’t overdo it with bots or complex rules. Instead, I focused on creating a space that felt real, warm, and open. I sparked daily conversations, ran fun polls, and brought in games and memes to keep the energy light but consistent.
As engagement picked up, I introduced simple rituals like “Win Wednesdays” to share small wins, “Shill Saturdays” to let members promote their own projects, and community shoutouts to recognize active contributors. These touches made people feel seen and gave them reasons to show up.
I also kept a close eye on sentiment. Whenever there was FUD, confusion, or updates from the team, I made sure the community got clear and honest communication fast, no fluff. That trust helped us weather rough patches without losing people.
In time, that once-quiet group became one of the project’s biggest strengths. People started onboarding their friends, answering questions before I even got to them, and proudly repping the project across X and other spaces.
It reminded me that in Web3, community isn’t just an audience - it’s a movement. And when people feel like they’re part of something real, they stick around and help it grow.
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